MANAGEMENT TEAM
Meet the team working behind the scenes at VirExit.
James C. Katzarof
Chief Executive Officer
James C. Katzaroff is highly regarded internationally for his proven expertise in corporate engineering as well as developing and implementing impactful senior-level corporate strategy. Mr. Katzaroff is passionate about fostering critical investment banking and private investor relationships as well as managing intricate stakeholder relationships. Associates and clients continue to trust Mr. Katzaroff with their most critical business needs because of his passion, commitment and proven ability to be a solution provider and create win-win outcomes to the most complex issues that challenge all growth companies. He has significant experience in the healthcare and medical fields and is a graduate of the University of California, Santa Barbara.
David Croom
Chief Operating Officer
An executive management leader and entrepreneur with broad experiences in multiple business processes and across several different sectors. Actively supporting long standing investments and ownership interests in retail, restaurants/hospitality, cannabis and business services. Leveraging 30+ years experience in both large and small companies that provides a unique perspective of the very large companies and small businesses and how they function. Effective at navigating all the regulatory, financial, and personnel related issues. This allows David to be uniquely positioned to network effectively with senior investment advisors, retail investors all the way to investment bankers and large family offices
Prior positions in public companies included roles as CFO and project leader for Cannex Capital Group (CNNX), publicly traded cannabis company, working closely with all levels of internal and external management teams to drive business results. Prior to active business operations and advisory roles, held senior finance roles at supercomputer maker Cray Inc, Drugstore.com Inc and four years at Microsoft Corp in various roles including US Sales, MSN and Corporate Accounting. His early career started with a decade at Chevron Corporation, in the Comptroller’s Department, Internal Audit and US Refinery Operations.
He holds an accounting degree from Washington State University and is a Certified Internal Auditor. Additional interests include racquetball, pickleball, golf and skiing.
Bruce Jolliff
Chief Financial Officer
Bruce has been partnering with business owners to provide outsourced controller and CFO services since 1998. Bruce’s experience spans a wide range of industries and size of businesses.
Brooke Greenwald
Chief Marketing Officer
Brooke Greenwald founded Cornerstone Communications, LTD over two decades ago. As an award-winning public relations, marketing and communications professional, Ms. Greenwald has written for hundreds of publications, created content for many of today’s most recognizable companies and their brands, managed full marketing campaigns, created and implemented major public relations and communications campaigns, and worked for some of the largest news organizations in existence today.
She has focused her career on healthcare, technology, security, and communications. Greenwald is a former journalist and has worked inside most of the major news networks. Ms. Greenwald holds a master’s degree in Public Relations from the University of Maryland at College Park.